Report by: Hana Khalawi – Beth:

The new Riyadh Season launched last October (2024) in an extraordinary way, blending creativity and diversity, achieving notable accomplishments and setting world records that reflect the ambitions of Saudi Arabia’s Vision 2030. This global event is one of the Kingdom's most important initiatives to strengthen its position as a leading destination for tourism and entertainment, while reinforcing its commitment to developing the entertainment sector, supporting economic diversification, and improving quality of life. The season has gone beyond just entertainment, making a wide-ranging impact on economic, social, and cultural levels, transforming the local and regional landscape, and embodying an ambitious vision that is guiding the Kingdom toward a future full of opportunities and innovation.

A Global Event Achieving Milestones and Supporting Job Opportunities

The "Riyadh Season 2024" has achieved unprecedented success on all fronts, recording a record increase in the number of visitors, reaching over 16 million people (as of mid-January 2025) from both inside and outside the Kingdom, reflecting Saudi Arabia’s ability to attract tourists and residents. The season also witnessed the participation of a number of global artists and athletes, further cementing its status as a major global event.

Economically, the season has generated revenues exceeding those of the previous year, with a 40% increase in the capacity of events, contributing to the stimulation of commercial and economic activity in Riyadh. The season also aimed to provide 200,000 jobs, 60,000 of which are direct, highlighting its vital role in supporting the national economy. In light of this success, the "Riyadh Season" has become a prominent event that attracts both local and foreign investments.

A Window into Saudi Culture and a Meeting Point for Global Cultures

The "Riyadh Season" has played a significant role in showcasing Saudi heritage and culture through the creation of dedicated areas exhibiting traditional crafts and local cuisine, reflecting the Kingdom's rich history and authenticity. The season also brought together diverse cultures through "Boulevard World," which included international pavilions highlighting global cultural diversity. In addition, the season hosted a wide range of cultural events that enhanced mutual understanding and communication between nations, contributing to cultural exchange and broadening the horizons of the attendees, making Riyadh a vibrant platform for celebrating global cultural diversity.

The "Riyadh Season" serves as a living example of the progress and transformation taking place in the Kingdom, demonstrating its ability to integrate entertainment, culture, and the economy into one framework. It was not just an entertainment event but a platform that showcases Saudi Arabia's ability to achieve exceptional milestones with record-breaking figures and global impact. Through these figures and the economic opportunities it has provided, the season has strengthened Riyadh's position as a capital of culture and entertainment. Undoubtedly, this success reflects the Kingdom’s commitment to providing a distinguished environment that opens doors to opportunities for everyone and affirms its ability to innovate and grow across various fields.